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Fade of the Day – Naked & Famous Okayama Spirit 2 (6 Months, 1 Wash)

Graduation season is nigh and if you have yet to take Raw Denim 101, you’ve got another semester to go. But if you’re like this next pair of jeans, you’ve passed RD101 without the curve and are ready...

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William Kroll Interview – Tender Co and Beyond

This interview comes to us from guest contributor Mads Vestergaard. All images are courtesy of Tender’s Spring/Summer 16 lookbook. Every now and then you come across a piece of clothing so unique,...

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JWJ Brand El Patron Sugar Cane Denim Jacket

When it comes to classically inspired denim workwear, you probably aren’t thinking too much of products coming out of Spain. In case you missed our coverage of Denim by PV a couple years back, we’re...

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Rogue Territory Hank-Dyed 6oz. Natural Indigo Work Shirt

A few weeks back we teased the new Rogue Territory Spring/Summer ’16 Lookbook. Well, the time has come and the pieces are dropping, including this new Hank-Dyed 6oz. Natural Indigo Work Shirt. Full of...

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Fade of the Day – A.P.C. Petit Standard (11 Months, 1 Wash, 1 Soak)

While it’s true that hiking mountains or doing rigorous manual labor all day will speed up any jeans’ fading process, it’s equally as enjoyable when it happens slowly and steadily. Heddels reader...

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Long Sleeved Popover Shirts – Five Plus One

Five Plus One is our weekly series of buyer’s guides. We pick a specific category and dig up five great options along with one that’s a little outside the norm. Popover shirts are classic pieces of...

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Iron Heart Black Cordura Trucker Vest

You may have noticed Japanese denim makers Iron Heart have been easing off of the heavy as of late, with their last couple of releases weighing in under 15oz. However if you’re thinking that these guys...

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Pure Blue Japan AI-13-TSM Hand-Dyed Natural Indigo Jeans

Pure Blue Japan has just released a hand-dyed indigo jean that leaves slightly more cash in your wallet than previous iterations we’ve seen. A cool $355 gets your legs in a pair of pants that’s dyed by...

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Fade of the Day – ONI 502ZR 20oz. Secret Denim (2 Years, 9 Washes, 6 Soaks)

Holy crotch repairs, Batman! Today’s amazing fades also come with some serious work done to these jeans’ crotch that’ll make you look twice. This pair of ONI 502ZR Secret Denim come to use from Okti...

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Nudie Jeans Ture Denim Picnic Blanket

It’s the sunny side of the year and that means picnics aplenty. While you’re out having a lovely spring picnic in the park with your friends and loved ones, lay down any one of Nudie Jeans Co.‘s new...

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The 501 Jean Documentary Talks Japan in Episode 4

Continuing their 501 documentary series, Levi’s focuses on Japan for their fourth episode. This 8 minute video goes into Japan’s fervor for the 501 and how they’ve taken American style and shaped it as...

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Kapital 2016 Fall/Winter Lookbook

Always bringing the texture, the indigo, and a far-out style, Kapital returns with their 2016 Fall/Winter Lookbook. It’s Ame-kaji all over the place with clear-cut western outfits mixed with Japanese...

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Fade of the Day – Levi’s Matchstick (5 Years, 4 Months, 8 Washes, 4 Soaks)

Growing up, you might have been told not to play with matchsticks, but apparently reader Jonathan Gogel wasn’t listening to that advice. Today’s fade is a pair of Levi’s Matchstick jeans that have...

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Retail, E-Tail, and the Bargain-Bin – White Oak Economy

Last month I put together an analysis of the trade show: what it used to be, what is it today and where I and other industry leaders see it morphing in the future. But during those conversations, the...

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Denimio’s Oni vs. Samurai Battle for Glory Contest Jeans

It’s the battle of our lifetime. Who is king of the slub? Denimio pits Oni against Samurai for a year-long fade contest to settle the debate. The ultimate prize for the fade champion is a trip to...

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Levi’s Commuter x Google Jacquard Trucker Jacket

Just last week, Google’s annual developer conference, Google I/O, took place and confirmed for us that they are Skynet and this is where it all ends. So, as the world slowly starts to crumble beneath...

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Fade of the Day – Iron Heart IH-666S (2 Years, 5 Months, Unknown Washes,...

Fade of the Day’s are always good, but sometimes they’re really good. Reyhan Mahardhika from Indonesia has worn his Iron Heart IH-666S‘s regularly for the last two and a half years, doing everything...

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Fade Friday – Nobrandedon Japanese Akita Hachiko TJA501XX (1 Year, 2 Washes,...

There are people who wear jeans hard and then there are people like Tori who are on another level. Tori has had these Nobrandedon Japanese Akita‘s for only 12 months and they look like he’s had them...

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Oak Street Bootmakers Indigo Rough-Out Trench Boot Re-release

Chicago’s venerable Oak Street Bootmakers have teamed up yet again with Japanese blogger Bandanna Almanac for a re-release of their blue suede shoes. Expect them to fade in the same unique manner as a...

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The Weekly Rundown: A Chore Coat Like No Other

There’s a ton of great stuff out there. And, while we would love to cover it all, we thought it best to just give it to you straight. The Weekly Rundown is here with the latest happenings from around...

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