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Fade of the Day – WarpWeft Company SP-06 (7 Months, 1 Wash)

Today’s fade makes us want to crank up Jimi Hendrix’s ‘Purple Haze,’ and you can probably guess why. Reader Danzel Aryo of Jakarta, Indonesia, has worn his pair of local SP-06 Widow Jeans for seven...

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Freenote Cloth – One Year Later

One defining characteristic of our corner of the industry—call it “heritage,” call it “craft menswear,” call it what you will—is a reverence for what has come before. To some extent, there is even a...

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Fade of the Day – Nudie Gunnar (7 Months, 3 Washes)

Today we are going to be looking at the beautiful Nudie Gunnar shirt worn by Instagram user @nizzel55x, back for its second fade appearance. In the previous Fade Friday, this shirt had been worn a...

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Shinola and the Myth of Detroit – Beneath the Surface

What do you need to know about the commercial launch of the new Shinola brand in 2013?  It’s all there in its marketing: Shinola Detroit – “Where American Is Made.” Fig. 1 – Where American Is Made In...

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Fade of the Day – Naked & Famous x Big John x Rockin Jelly Bean (6 Months, 1...

What do you get when mix 1/3 Canadian heavyweight denim brand, 1/3 Japanese heavyweight denim brand, and 1/3 an American-inspired Japanese artist? The Naked & Famous x Big John x Rockin Jelly Bean...

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Fade Friday – Pure Blue Japan XX-012 Contest Edition (7 Months, 4 Washes, 2...

Back in 2013, we announced the arrival of these glorious jeans to the shelves of Blue in Green; another highly anticipated release from the indigo giants at Pure Blue Japan. Since then, Denimio has...

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The Raw Denim Sales Compendium: August 21

Sales come and go, which is why we’ve dug deep to compile a list of all the current special offers. This near-exhaustive list is posted every Friday, so if you nothing catches your eye this week check...

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RRL Ralph Lauren FW15 Drops at Mr. Porter

As always, Ralph puts out the goods that continue to impress and cause hypersalivation. The latest drop from Mr. Lifshitz’ workwear line, RRL, hit online men’s retailer Mr. Porter last week and has got...

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Fade of the Day – Sage Ranger 19 oz. Slim Straight (9 Months, 1 Wash, 1 Soak)

Sage denim has one objective, for their denim to see and do as much as the person that is wearing them. Ariel Paramasatya from Indonesia makes it clear that these Rangers have seen a lot in a small...

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Lightning Magazine’s Denim Indigo Style Reference Guide

As anyone who’s ever wandered into a bookstore in Tokyo will tell you, the Japanese have an intense obsession with cataloging, indexing, and filing away. Well the same people who put together Japanese...

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Fade of the Day – Crossover Denim T301 Toledo Fit (6 Months, 0 Washes, 0 Soaks)

Today’s fades are brought to us by nong33, a close friend of the brand and forum moderator at Pronto Denim, and who has been wearing his Crossover Denim T301‘s for only 6 months. In a short amount of...

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Two Third Wave Aprons – Coffee and Denim

Ah, the elixir of life that is a hot mug of coffee. I don’t ever want to say that I’m addicted. Rather, I depend on the stuff as though it were blood running through my veins – a basic, yet extremely...

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Fade of the Day – Akaime A710XX (7 Months, 2 Washes, 2 Soaks)

Indonesia cannot be stopped, and today’s fade proves just why with this impressive pair of A710XX jeans by Indonesian brand Akaime Denim. Reader Farina Hadyan wore this pair daily for five months but...

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Selvedge Khaki Chinos – Five Plus One

Five Plus One is our weekly series of buyer’s guides. We pick a specific category and dig up five great options along with one that’s a little outside the norm. Many of us have come to expect selvedge...

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Fade of the Day – Rogue Territory Raw Denim Work Shirt (13 Months, 1 Wash, 1...

Denim shirts are classic, and often a staple of many a denimhead’s wardrobe for a reason: they give you fades on your upper body. Today’s fade comes from reader Melvin Gomez of Canada, who has worn...

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Liberty Fairs Las Vegas Spring Summer ’16 Roundup Pt. 1

We don’t usually double up on the coverage from each tradeshow season, but this one was a little different. As you may have seen, Gerald and I did some work in New York just last month covering all of...

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Fade of the Day – Levi’s 501 STF (3 Years, 3 Months, 4 Washes, 2 Soaks)

Nothing like a good ol’ fashion Levi’s 501 STF fade to start off your day. We hold high expectations for 501 fades and this pair doesn’t disappoint. We love how naturally Turkish reader Sven Howard‘s...

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Liberty Fairs Las Vegas Spring Summer ’16 Roundup Pt. 2

We’re back with the second and final update from Liberty Fairs Las Vegas. If you missed anything from yesterday, be sure to check it out here and get caught up! As mentioned, we don’t usually double up...

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Fade of the Day – UES 400T (1 Year, 10 Months, Unknown Washes, 1 Soak)

Today we bring to you the UES 400T from France. Mathieu Lacoste wore these beauties everyday for a year for the SUFU UES 400T contest. If he were able to submit them, they definitely would have been...

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Fade Friday – Unbranded UB101 (1 Year, 7 Months, 0 Washes, 0 Soaks)

Intentionally inconspicuous, Unbranded is a no-name brand that pares down the jean to the basics. For that, the jeans have gained a following thanks to their exemplary fades. For this week’s Fade...

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