Norman Russell is a fairly new player in the raw denim world. Founded in the end of 2012 by Kortney Hasting, who named the brand after his grandfather and father, they have been based in LA making small batch denim goods in several fits. While their story is a familiar one: he was inspired by his family lineage where denim was part of his family’s identity, Kortney makes it a little more personal with quirky anecdotes behind the different fits he’s designed as well as the names for the fits.
Norman Russell has 3 basic fits: The Cookie (slim), The Hammer (straight), and The Fish (bootcut). I’ve been seeing the trend of more and more guys hanging up their slimmer jeans and opting for roomier but still modern cuts so I decided to give The Hammer a swing (I know, it’s a hilarious pun).
DETAILS
- Name: Norman Russell The Hammer
- Fabric: 13.5oz. 100% cotton sanforized selvedge denim from Cone Mills
- Fit: Mid-rise, straight leg
- Unique features:
- Heavy canvas pocket bags
- Red branded rivets
- Every jean is hand-numbered and limited to 270 pairs
- MSRP: $250 at Norman Russell
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